STORY

We’re a vertically integrated manufacturing and distribution company that produces natural plant–based leather alternatives from the simple, powerful resin of 100% FSC™ certified, sustainable, and regenerative rubber trees.

For the past 30 years, we’ve manufactured natural plant–based rubber products for major global brands through our member company, Divertimento, Inc. with a focus on innovation, sustainability, and a commitment to the environment. 

Now, natuura™ channels our natural plant–based rubber capabilities toward providing sustainable, creatively-flexible plant–based materials that look, feel, and perform like leather — with a goal to make sustainability more scalable and accessible in the apparel, footwear, accessories, transportation, and interiors markets.

Our expertise includes —

  • Natural plant–based, regenerative, and sustainable 100% FSC™ certified rubber resin

  • Non-glue heat bonding processes

  • No pigmentation runoff processes

  • No new water usage processes

  • Continuous run manufacturing that produces up to 132cm wide x 30–60 yards / roll of plant–based alternative leather material

30+ YEAR HISTORY

2023

Established natuura™

Customizable, Available, and Sustainable, Plant–Based Alternative Leather Material

2019

Vietnam Expansion
Expanded Continuous, Long–Run Natural Plant–Based Rubber Resin Production to Vietnam

2017

100% FSC™ Certification (FSC-C131297)

Developed Partnerships for FSC Certified Natural Plant–Based Rubber Resin

2014

Product Innovations

Introduced Nano–R Foamed Gel from Natural Plant–Based Rubber Resin

2013

Introduced Leather Alternative

Established 10–Year Brand Relationships Producing Natural Plant–Based Rubber Resin Material for Athletic Gloves

2011

Environmental Innovations
Introduced Water–Based Resin Technology and Pigment–Based, No Runoff Dyeing Process

2009

Circular Recycling Programs
Established Programs to Recycle Sports Shoes and Building Materials

2008

Yoga Mat Production for Brands

Established 15–Year Brand Relationships Through Innovation and Manufacturing Capabilities

2005

Certified IS09001 & ISO14001 Manufacturer
Certified for International Standard Quality and Environmental Management Systems

2004

Environmental and Product Innovations
Enhanced Non–Glue Bonding Process and Zero–Waste Factory Plan; Produced Natural Plant–Based Rubber Memory Foam

1990

Continuous–Run Natural Plant–Based Rubber Resin

Established Long–Run Sheet Production

Controlling our raw and processed material sourcing and manufacturing processes directly helps ensure that our products are produced in traceable, transparent, ethical, and environmentally responsible ways.

LUCIDA MAT™ creative alternative leather line offers biobased and recycled materials with custom colors, metallics, patents, digitally printed textures & patterns, and recycled Vegan Suede liners.